Marc Jacobs bang ad campaign

http://delastyle.blogspot.co.uk/2010/05/marc-jacobs-gives-us-bang.html

To What extent are your chosen texts typical of their genre?

Q. To What extent are your chosen texts typical of their genre?

A. Film Noir is a hybrid of three genres; Film Noir, Horror and classic comic book. A classic convention of Film Noir is the use of voice over. In Sin City, the main protagonists tell the story and tell the scenes. This means the story is told from their perspective, therefore the camera is also shot through the view of the male protagonist. This means the femme fatal's body is excentuated and focused upon, as it is being seen through the eyes of the male protagonist. This is evidence to support Laura Mulveys theory of the Male Gaze. A scene that shows this, is when Marv is enjoying a night with his hooker lover Goldie, and the camera is focused on Goldie and her feminine bodily assets.

Brad Pitt - Chanel No 5

http://www.guardian.co.uk/fashion/fashion-blog/2012/oct/16/brad-pitt-chanel-no-5-smell-disaster

The Dior Cherie Campaign

http://www.fashionadexplorer.com/p-tim-walker--c-ad-campaign-fragrance-miss-dior-cherie

Miss Dior Cherie perfume blog

http://anotherperfumeblog.com/2012/09/04/impressions-miss-dior-le-parfum/

http://gawker.com/394618/shocking-tom-ford-ads-no-longer-shock

The Miss Dior 'Cherie' Campaign

http://www.poeticandchic.com/home/2008/11/18/the-miss-dior-cherie-campaign.html

Diors advertising campaign style

http://www.dailymail.co.uk/tvshowbiz/article-2173132/Mila-Kunis-embodies-old-Hollywood-glamour-return-face-Miss-Dior.html

Marie Claire on Tom Ford campaign

http://www.marieclaire.co.uk/news/celebrity/160319/tom-ford-reveals-controverisal-ad-campaign.html

Had Tom Ford gone too far?

http://www.articlesnatch.com/Article/Do-Tom-Ford-Ads-Go-Too-Far-/996314

When Advertising goes too far: Tom Ford :-  http://popgumbo.wordpress.com/2007/09/14/when-advertising-goes-too-far-tom-fords-cologne-for-men/

The Mad Men Fashion File

The Mad Men Fashion File - You Don't Own Me

Let's start with the obvious: This episode is called "The Other Woman," and it sets up Peggy and Joan as polar opposites. Each woman is the other's inverse, an alternate-universe evil twin that only Ken Cosgrove's science fiction stories could imagine. This has always been true: Joan is more knowing, more assured of her feminine power, and more comfortable wielding authority. Her costumes reflect this, and costume designer Janie Bryant has famously said that Joan doesn't care what's trendy; she knows what looks good on her and sticks with it. In this episode, Joan wears a stream of curve-hugging dresses in rich, deep colors that prove it. She only breaks the rule once in this episode, when she wears an ink black cocktail dress to her carnal transaction. You might have noticed Joan topped that dress with a black fur. It's the same one Roger Sterling gleefully gave her when they first began their affair, and seeing Joan wear the fur in this situation brings us full-circle in a bitter cycle that went from sex to mutual admiration to unrequited love to Roger's betrayal during Pete's pimp-like partner vote... and now back to sex. (We can also mark it as another example of the "Venus in Fur" archetype that's been established this season. Joan follows both Jane and Beth Dawes as women having sex for complicated, conflicted, and ultimately unfulfilling reasons -- and becoming more powerful and ultimately more dangerous to men because of it.)

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B3: How do your chosen texts attract their audiences?

   In the episode of Lost we are studying, the use of enigma codes are prominent. For example, the scene where the little boy finds the handcuffs, the enigma code is built through the use of non-diagetic sounds. Very low droning sounds buildings tension and signifies the cue of a disequlibrium. The structure of this scene is very specific to get this response from the audience. They have purposefully used the small innocent child to find he handcuffs, as this is a clear juxtaposition. This makes the audience worried for the innocents childs safety, which then draws the audience into the scene as this could be an aspect of the uses and gratifications theory; i.e. personal identity, if the audience is a parent, they will be able to relate to this situation, as every parent wants to protect their child from angers in the world, and the harsh realities of the world. Another deliberate  convention that ads to the suspense of this scene is the location. Woods have always been used in horror or mystery films as they do have an ere of mystery as they are remote places, and a place where children should always be supervised, especially in remote, dangers places. This draws in the audience and builds the enigma 'whos are the handcuffs?' and 'Where is the little boys parent/guardian?'. The audience respond by wanting to find out the answer to these enigmas.